Strategies include offering extended shopping hours, free shipping, last-minute-shopping ad campaigns and social media reminders that time is ticking away.
The week leading up to Christmas is usually when consumers open their wallets wide—the Saturday before the holiday traditionally being the biggest spending day behind Black Friday, according to shopper analytics firm Shopper Trak. Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, Shopper Trak predicts.
This holiday shopping season is shorter than last, with six fewer days—translating into just four weekends.
There will be "high levels of in-store shopper activity" the weekend before Christmas, says Shopping Trak founder Bill Martin. Here"s how retailers are trying to get the attention of gift buyers:
Going social in their countdown warnings. Companies are using social media to remind customers that Christmas is coming and to offer gift suggestions. Best Buy is using the Twitter tag "Last Minute Gifts" to promote its goods and on Tuesday evening hosted a Google Hangout chat with the last-minute gift theme.
Targeting procrastinators. On Wednesday, J. C. Penney launches a "men in panic" TV ad. In it, a desperate man walk by a store as a small choir sings "point him to the jewelry so he won"t buy a "vacuum"".
Offering free shipping. Many retailers, including J. C. Penney, have embraced Wednesday as "Free Shipping Day" —no minimum order, and delivery by Christmas Eve is guaranteed. FreeShippingDay.com has a list of nearly 900 participating merchants.
Extending store hours. Nordstrom, Target and Toys R Us all have longer hours now or coming up. Toys R Us will be open around the clock for 87 continuous hours beginning at 6 a. m. Saturday, Dec. 21, through 9 p.m. Christmas Eve. "Expanded hours at this time of year have proven to be very popular with customers in the past, but with the shortened shopping window between Thanksgiving and Christmas, and no time left to procrastinate, we expect to see larger crowds at all hours." says company spokeswoman Linda.What strategy is Best Buy taking to attract consumers()
A.Going social in their countdown warnings.
B.Targeting procrastinators.
C.Offering free shipping.
D.Extending store hours.
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A study in India examined the effect of knowing more than one language in delaying the first signs of several disorders. Researchers studied nearly 650 people whose average age was 66. 240 of those studied suffered from Alzheimer"s, the most common form of mental decline. 391 of the subjects spoke two or more languages. Investigators found the dementias began about four-and-a-half years later in those who spoke two languages compared to those who spoke only one language.
Thomas Bak helped to organise the study. He is with the Center of Cognitive Aging at the University of Edinburgh in Scotland. He suggests that individuals who speak more than one language train their brains by moving back and forth between different words and expressions.
Mr. Bak believes this effort improves what scientists called executive functioning or attention to tasks, this mental ability often weakens in people with dementias.
Researchers found there was no extra gain in speaking more than two languages. They also did not see a delay in the first signs of Lewy bodies dementia, the disorder causes patients to see or experience things that do not real exist. They can also cause sufferers to move back and forth between being wide awake and really sleeping.
Mr. Bak says it does not appear important whether you learn a language at a young age or later in life.
"So it"s not something you sort of say that "you missed the boat when you do not do it as a baby". It is something that is still quite useful and powerful when you do it as an adult," he said.
Scientists found that speaking more than one language help delay the first signs of dementias, even in those who could not read.According to Thomas Bak, speaking more than one language can help delay dementias is because ()
A.speaking different languages can slow down the aging process
B.the process of learning a new language can benefit the brain a lot
C.people who speak more than one language have younger spirits
D.the brains of people who speak more than one language get more training
The Health Risks of Small Apartments
New York City has a housing problem. Currently, it has 1.8 million one-and two-person households, and only one million studios and one-bedroom apartments. The obvious solution seems to be to develop more small residential units. But as New York City"s "micro-apartment" project inches closer to reality, experts warn that micro-living may not be the urban panacea we"ve been waiting for.
"Sure, these micro-apartments may be fantastic for young professionals in their 20"s," says Dak Kopec, director of design for human health at Boston Architectural College. "But they definitely can be unhealthy for older people, say in their 30"s and 40"s, who face different stress factors that can make tight living conditions a problem." Research, Kopec says, has shown that crowding-related stress can increase rates of domestic violence and substance abuse.
For all of us, daily life is a sequence of events, he explains. But most people don"t like adding extra steps to everyday tasks. Because micro-apartments are too small to hold basic furniture like a bed, table, and couch at the same time, residents must reset their quarters throughout the day. In this case, residents might eventually stop folding up their furniture every day and the space will start feeling even more constrained.
Susan Saegert, professor of environmental psychology at the CUNY Graduate Center agrees that the micro- apartments will likely be a welcome choice for young New Yorkers. But she warns that tiny living conditions can be terrible for other residents—particularly if a couple or a parent and child squeeze into 300 square feet for the long term, no matter how well a unit is designed. "I"ve studied children in crowded apartments and low-income housing a lot," Saegert said, "and they can end up becoming withdrawn, and have trouble studying and concentrating."
"When we think about micro-living, we have a tendency to focus on functional things, like is there enough room for the fridge," explained University of Texas psychology professor Samuel Gosling, who studies the connection between people and their possessions. "But an apartment has to fill other psychological needs as well, such as self-expression and relaxation, which might not be as easily met in a highly confined space."
On the other hand, Eugenie L. Birch, professor of urban research and education at the University of Pennsylvania, says this certainly isn"t the first time we"ve had this debate over micro-living. New York has grappled with the public health costs of crowded living conditions and minimum apartment standards throughout its history.
Rolf Pendall, director of the Urban Institute"s Metropolitan Housing and Communities Policy Center asks: Where would all these people be doing business and living without the density Would they be commuting longer distances or earning less, and is living farther from economic opportunities "better" for them In that context, Pendall says he welcomes micro-apartments as long as they fit within the larger housing ecology of the city, and don"t ultimately displace other types of units for families.
For this project, while New York may be taking a step backwards in terms of square footage, Eric Bunge, working at Architects, (the firm that created the winning micro-apartment design), is firm that the city is taking a big step forward in terms of actual living conditions. "The city sees this initiative as one mechanism in a set of complex issues," Bunge says. "Nobody is claiming that micro-apartments will be a silver bullet."
A. micro-apartments should be welcomed as long as they do solve the housing problems for some people.
B. micro-apartments may not fill people"s psychological needs.
C. micro-apartments will be an attempt help to solve the housing problems, but not a cure yet.
D. micro-apartments may be welcomed by the elder people.
E. narrow living conditions may cause the increase of domestic violence.
F. children growing up in crowded apartments may have trouble studying and concentrating.
G. micro-apartments may be unhealthy for young people to live.
A study in India examined the effect of knowing more than one language in delaying the first signs of several disorders. Researchers studied nearly 650 people whose average age was 66. 240 of those studied suffered from Alzheimer"s, the most common form of mental decline. 391 of the subjects spoke two or more languages. Investigators found the dementias began about four-and-a-half years later in those who spoke two languages compared to those who spoke only one language.
Thomas Bak helped to organise the study. He is with the Center of Cognitive Aging at the University of Edinburgh in Scotland. He suggests that individuals who speak more than one language train their brains by moving back and forth between different words and expressions.
Mr. Bak believes this effort improves what scientists called executive functioning or attention to tasks, this mental ability often weakens in people with dementias.
Researchers found there was no extra gain in speaking more than two languages. They also did not see a delay in the first signs of Lewy bodies dementia, the disorder causes patients to see or experience things that do not real exist. They can also cause sufferers to move back and forth between being wide awake and really sleeping.
Mr. Bak says it does not appear important whether you learn a language at a young age or later in life.
"So it"s not something you sort of say that "you missed the boat when you do not do it as a baby". It is something that is still quite useful and powerful when you do it as an adult," he said.
Scientists found that speaking more than one language help delay the first signs of dementias, even in those who could not read.What did the study in India find()
A.People started to suffer from dementias at the age of 66.
B.Mental ability of people with dementias weakened.
C.All people would suffer from dementias though the time varies.
D.People who spoke only one language suffered from dementias earlier.
The Health Risks of Small Apartments
New York City has a housing problem. Currently, it has 1.8 million one-and two-person households, and only one million studios and one-bedroom apartments. The obvious solution seems to be to develop more small residential units. But as New York City"s "micro-apartment" project inches closer to reality, experts warn that micro-living may not be the urban panacea we"ve been waiting for.
"Sure, these micro-apartments may be fantastic for young professionals in their 20"s," says Dak Kopec, director of design for human health at Boston Architectural College. "But they definitely can be unhealthy for older people, say in their 30"s and 40"s, who face different stress factors that can make tight living conditions a problem." Research, Kopec says, has shown that crowding-related stress can increase rates of domestic violence and substance abuse.
For all of us, daily life is a sequence of events, he explains. But most people don"t like adding extra steps to everyday tasks. Because micro-apartments are too small to hold basic furniture like a bed, table, and couch at the same time, residents must reset their quarters throughout the day. In this case, residents might eventually stop folding up their furniture every day and the space will start feeling even more constrained.
Susan Saegert, professor of environmental psychology at the CUNY Graduate Center agrees that the micro- apartments will likely be a welcome choice for young New Yorkers. But she warns that tiny living conditions can be terrible for other residents—particularly if a couple or a parent and child squeeze into 300 square feet for the long term, no matter how well a unit is designed. "I"ve studied children in crowded apartments and low-income housing a lot," Saegert said, "and they can end up becoming withdrawn, and have trouble studying and concentrating."
"When we think about micro-living, we have a tendency to focus on functional things, like is there enough room for the fridge," explained University of Texas psychology professor Samuel Gosling, who studies the connection between people and their possessions. "But an apartment has to fill other psychological needs as well, such as self-expression and relaxation, which might not be as easily met in a highly confined space."
On the other hand, Eugenie L. Birch, professor of urban research and education at the University of Pennsylvania, says this certainly isn"t the first time we"ve had this debate over micro-living. New York has grappled with the public health costs of crowded living conditions and minimum apartment standards throughout its history.
Rolf Pendall, director of the Urban Institute"s Metropolitan Housing and Communities Policy Center asks: Where would all these people be doing business and living without the density Would they be commuting longer distances or earning less, and is living farther from economic opportunities "better" for them In that context, Pendall says he welcomes micro-apartments as long as they fit within the larger housing ecology of the city, and don"t ultimately displace other types of units for families.
For this project, while New York may be taking a step backwards in terms of square footage, Eric Bunge, working at Architects, (the firm that created the winning micro-apartment design), is firm that the city is taking a big step forward in terms of actual living conditions. "The city sees this initiative as one mechanism in a set of complex issues," Bunge says. "Nobody is claiming that micro-apartments will be a silver bullet."
A. micro-apartments should be welcomed as long as they do solve the housing problems for some people.
B. micro-apartments may not fill people"s psychological needs.
C. micro-apartments will be an attempt help to solve the housing problems, but not a cure yet.
D. micro-apartments may be welcomed by the elder people.
E. narrow living conditions may cause the increase of domestic violence.
F. children growing up in crowded apartments may have trouble studying and concentrating.
G. micro-apartments may be unhealthy for young people to live.
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