你可能感兴趣的试题

Passage 2 McDonald’s In 1954, Two brothers ran a small but busy restaurant in San Bernardino, California. The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Miltimixer” milkshake makers. Each one could mix five milkshakes at a time. A salesman named Ray Kroc was the exclusive distributor of the “Multimix” milkshake machines at that time. Ray decided to visit the restaurant ; he wanted to find out why they had so many machines. Ray talked to Richard and Maurice (Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive. Ray realized that this was a fantastic opportunity. He wanted to open more restaurants and so sell more multimixers. In April 1955, Ray opened his first franchised McDonald’s restaurant in Des Plaines, Illinois, First day sales were $366.12. Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for $2.7million. Today, McDonald’s Corporation has over 31,000 restaurants in over 100 countries. There is even one in Kuwait City, which opened in 1994. On its first day, there were 15,000 people lining up to eat at the restaurant.

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”

Passage 3 Change your Life In his early forties, Peter Van was a successful stockbroker at the London Stock Exchange, with the typical rewards of success: a large beautiful home and a very healthy bank account. But Peter worked long hours, and he saw little of his home and family. He enjoyed his job, yes, but he was never there to see his children growing up. Then last year, the firm he worked for went bankrupt, and unexpectedly, Peter had the opportunity to do something different. So Peter and his family sold their house in London, and moved to the countryside. They bought a smaller house with some land. Today, Peter is more relaxed. He spends time with his children, and he has seen them change into healthy happy kids. He has started working on his land, growing fruit and vegetable. He still trades in shares, but only his own. He and his family have a modest, but comfortable life. Husband and wife Rob and Manda Brent are teachers, but they have both resigned from their jobs, and neither of them plans to return to the school where they worked in Birmingham’s city center. Now they live in Italy, where they have bought a farmhouse in the Tuscan hills. “We’ve never had our own accommodation,” said Rob. “We’ve never had our own business before, so it’ll be quite a challenge. Plus we have borrowed a lot of money from the bank to get started.” “In this first three-month period, we’re settling in and reorganizing the farmhouse,” said Manda, ”Then we’ll open our doors to guests.” Bed and breakfast will not be the only source of income, though. The farm has got olive trees and all the equipment for producing olive oil. It sounds as though Rob and Manda will be very busy. We wish them the very best of luck!

Passage 2 McDonald’s In 1954, Two brothers ran a small but busy restaurant in San Bernardino, California. The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Miltimixer” milkshake makers. Each one could mix five milkshakes at a time. A salesman named Ray Kroc was the exclusive distributor of the “Multimix” milkshake machines at that time. Ray decided to visit the restaurant ; he wanted to find out why they had so many machines. Ray talked to Richard and Maurice (Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive. Ray realized that this was a fantastic opportunity. He wanted to open more restaurants and so sell more multimixers. In April 1955, Ray opened his first franchised McDonald’s restaurant in Des Plaines, Illinois, First day sales were $366.12. Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for $2.7million. Today, McDonald’s Corporation has over 31,000 restaurants in over 100 countries. There is even one in Kuwait City, which opened in 1994. On its first day, there were 15,000 people lining up to eat at the restaurant.

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”

Passage 3 Change your Life In his early forties, Peter Van was a successful stockbroker at the London Stock Exchange, with the typical rewards of success: a large beautiful home and a very healthy bank account. But Peter worked long hours, and he saw little of his home and family. He enjoyed his job, yes, but he was never there to see his children growing up. Then last year, the firm he worked for went bankrupt, and unexpectedly, Peter had the opportunity to do something different. So Peter and his family sold their house in London, and moved to the countryside. They bought a smaller house with some land. Today, Peter is more relaxed. He spends time with his children, and he has seen them change into healthy happy kids. He has started working on his land, growing fruit and vegetable. He still trades in shares, but only his own. He and his family have a modest, but comfortable life. Husband and wife Rob and Manda Brent are teachers, but they have both resigned from their jobs, and neither of them plans to return to the school where they worked in Birmingham’s city center. Now they live in Italy, where they have bought a farmhouse in the Tuscan hills. “We’ve never had our own accommodation,” said Rob. “We’ve never had our own business before, so it’ll be quite a challenge. Plus we have borrowed a lot of money from the bank to get started.” “In this first three-month period, we’re settling in and reorganizing the farmhouse,” said Manda, ”Then we’ll open our doors to guests.” Bed and breakfast will not be the only source of income, though. The farm has got olive trees and all the equipment for producing olive oil. It sounds as though Rob and Manda will be very busy. We wish them the very best of luck!

Passage 2 McDonald’s In 1954, Two brothers ran a small but busy restaurant in San Bernardino, California. The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Miltimixer” milkshake makers. Each one could mix five milkshakes at a time. A salesman named Ray Kroc was the exclusive distributor of the “Multimix” milkshake machines at that time. Ray decided to visit the restaurant ; he wanted to find out why they had so many machines. Ray talked to Richard and Maurice (Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive. Ray realized that this was a fantastic opportunity. He wanted to open more restaurants and so sell more multimixers. In April 1955, Ray opened his first franchised McDonald’s restaurant in Des Plaines, Illinois, First day sales were $366.12. Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for $2.7million. Today, McDonald’s Corporation has over 31,000 restaurants in over 100 countries. There is even one in Kuwait City, which opened in 1994. On its first day, there were 15,000 people lining up to eat at the restaurant.

Passage 3 Change your Life In his early forties, Peter Van was a successful stockbroker at the London Stock Exchange, with the typical rewards of success: a large beautiful home and a very healthy bank account. But Peter worked long hours, and he saw little of his home and family. He enjoyed his job, yes, but he was never there to see his children growing up. Then last year, the firm he worked for went bankrupt, and unexpectedly, Peter had the opportunity to do something different. So Peter and his family sold their house in London, and moved to the countryside. They bought a smaller house with some land. Today, Peter is more relaxed. He spends time with his children, and he has seen them change into healthy happy kids. He has started working on his land, growing fruit and vegetable. He still trades in shares, but only his own. He and his family have a modest, but comfortable life. Husband and wife Rob and Manda Brent are teachers, but they have both resigned from their jobs, and neither of them plans to return to the school where they worked in Birmingham’s city center. Now they live in Italy, where they have bought a farmhouse in the Tuscan hills. “We’ve never had our own accommodation,” said Rob. “We’ve never had our own business before, so it’ll be quite a challenge. Plus we have borrowed a lot of money from the bank to get started.” “In this first three-month period, we’re settling in and reorganizing the farmhouse,” said Manda, ”Then we’ll open our doors to guests.” Bed and breakfast will not be the only source of income, though. The farm has got olive trees and all the equipment for producing olive oil. It sounds as though Rob and Manda will be very busy. We wish them the very best of luck!

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”

Passage 2 McDonald’s In 1954, Two brothers ran a small but busy restaurant in San Bernardino, California. The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Miltimixer” milkshake makers. Each one could mix five milkshakes at a time. A salesman named Ray Kroc was the exclusive distributor of the “Multimix” milkshake machines at that time. Ray decided to visit the restaurant ; he wanted to find out why they had so many machines. Ray talked to Richard and Maurice (Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive. Ray realized that this was a fantastic opportunity. He wanted to open more restaurants and so sell more multimixers. In April 1955, Ray opened his first franchised McDonald’s restaurant in Des Plaines, Illinois, First day sales were $366.12. Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for $2.7million. Today, McDonald’s Corporation has over 31,000 restaurants in over 100 countries. There is even one in Kuwait City, which opened in 1994. On its first day, there were 15,000 people lining up to eat at the restaurant.

Passage 3 Change your Life In his early forties, Peter Van was a successful stockbroker at the London Stock Exchange, with the typical rewards of success: a large beautiful home and a very healthy bank account. But Peter worked long hours, and he saw little of his home and family. He enjoyed his job, yes, but he was never there to see his children growing up. Then last year, the firm he worked for went bankrupt, and unexpectedly, Peter had the opportunity to do something different. So Peter and his family sold their house in London, and moved to the countryside. They bought a smaller house with some land. Today, Peter is more relaxed. He spends time with his children, and he has seen them change into healthy happy kids. He has started working on his land, growing fruit and vegetable. He still trades in shares, but only his own. He and his family have a modest, but comfortable life. Husband and wife Rob and Manda Brent are teachers, but they have both resigned from their jobs, and neither of them plans to return to the school where they worked in Birmingham’s city center. Now they live in Italy, where they have bought a farmhouse in the Tuscan hills. “We’ve never had our own accommodation,” said Rob. “We’ve never had our own business before, so it’ll be quite a challenge. Plus we have borrowed a lot of money from the bank to get started.” “In this first three-month period, we’re settling in and reorganizing the farmhouse,” said Manda, ”Then we’ll open our doors to guests.” Bed and breakfast will not be the only source of income, though. The farm has got olive trees and all the equipment for producing olive oil. It sounds as though Rob and Manda will be very busy. We wish them the very best of luck!

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”

Passage 1 Enjoying your Career “My business is my hobby,” someone tells you. “I wish I could make a living from my hobby,” you may think. “It sounds ideal.” Yet according to Sue Cole, a management expert, there can be both advantages and disadvantages for those who combine their hobby with their career. “There’s a real possibility that your hobby becomes less attractive when it’s your job. But also quite a few people who make their hobby their career become too enthusiastic and forget about the basic principles of business,” she says. “For example, someone may think: I love cooking. There aren’t enough restaurants in this area. I’ll start one up.” And they go ahead without establishing how many customers they’ll need each day or what income they’ll require to cover costs. That can be a recipe for disaster. Richard Campbell, however, has made a success of it. A keen amateur singer with a passion for travel, he first became involved in organizing musical tours as a university student. On graduating, he joined a small student travel company, Sunway Travel, as a tour leader. Thirteen years later, in 1993, he bought the business and repositioned it to focus entirely on musicians, both amateur and professional. It was a successful move and Sunway Travel now arranges worldwide travel for 80% of Britain’s classical musicians. Despite the size of the business, Campbell still enjoys touring with orchestras. “Musicians are usually delightful to travel with and you visit wonderful places.” It can get stressful though. “They assume it’s normal when everything goes right. If something goes wrong, they look for someone to blame, and they can be quite unreasonable and bad-tempered, especially if they are worried about meeting their contracts for the rest of their tour.” Campbell explains that things haven’t always been easy. “Sometimes the company didn’t perform as well as I’d expected. There were difficult times and I had to learn to cope with the stress. However, we’ve now got to a level where my staff can run the business on a daily basis and all I need to do is keep an eye on things.” Campbell recognizes that he could have earned more in another line of business. “Travel generally does not pay well. I have friends in other professions who are very highly paid.” But he has no regrets. “They envy me because I am reasonably well paid to do something that I love doing.”