单项选择题Questions 57 to 61 are based on the following passage.
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same--more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products--records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
What does the author think about the youth market in Britain, West Germany and France

A.It is more developed than that in Western Europe.
B.It is still in its preliminary stage of development.
C.More sociological phenomena of the market should be recorded.
D.Consumer research and promotion should be based on the market.


延伸阅读

你可能感兴趣的试题

1.单项选择题Questions 52 to 56 are based on the following passage.
Rich Americans are willing to take conspicuous consumption to new heights by spending big bucks to fly into space, including paying 100,000 for a 15-minute trip into the heavens, according to a poll released on Monday.
Possibly bored by the banal baubles (老套的小玩意) of mundane Mother Earth or inspired by the dashing derring-do of such pioneers as first American in space Alan Shepard and first millionaire in space Dennis Tito, the poll says 7 percent of rich Americans would pay 20 million for a two-week orbital flight and 19 percent would pay 100,000 for 15-minute sub-orbital flight.
The poll by Zogby International was commissioned by Futron Corp., a Maryland aerospace consulting group which has a 1.8 million contract with NASA to explore the commercial applications of space travel, including what space tourism could look like in the next 20 years.
Zogby International conducted telephone interviews with 450 Americans whose yearly incomes exceed 250,000 or whose net worth exceeds 1 million. The polls, conducted in January but only released Monday, has a margin of error of plus or minus 4.7 percent.
Futron’s NASA project program manager Derek Webber said, "We commissioned this survey in order to get an idea of what rich people think and not the man in the street who loves the idea of going into space but can’t afford it."
He added, "we are saying these trips will cost a minimum of 100,000 for a 15-minute trip, which was the amount of time the first American in space, Alan Shepard, had and for that you get to feel space weightlessness and see the world from up there." That trip would take a tourist 50 miles (80 kin) into space.
Webber said a surprising 7 percent of the wealthy polled said they would be willing to take a two-week flight to an orbiting space station, paying the 20 million that the Russians charged the two pioneering space tourists who have already made the trip, South African Mark Shuttleworth and American Dennis Tito.
If the price dropped to $50,000, 16 percent of those surveyed would be interested.
Space tourists would have to meet medical standards and only be able to go to the International Space Station.
’N Sync singer Lance Bass is currently undergoing tests to see if he could become the third space tourist. He wants to become the first entertainer in space.
What does the Futron Corp want to find out by the poll

A.Whether space travel will be profitable.
B.Whether space travel is technically practicable.
C.What the public think about space travel.
D.What cost people would pay for space travel.

参考答案:however serious or minor it is // no matter how serious or m...
参考答案:will take effect from the very beginning of next semester
参考答案:the manager go on business in person
6.单项选择题There is a proposal in Washington to set aside $100 million to support single mothers on welfare who want to get married. This novel idea is a (62) that some of our politicians are coming to understand that the state of our national union (63) greatly on the state of our (64) unions--on the health of the marriage institution in America.
Divorce rates remain very high by (65) standards, and the children of the first generation of easy divorce are well into their own adults lives. (66) all the statistics and anecdotal accounts of this vast subject, what are the key (67) that are leading to health or sickness for the institution of marriage Where are we going wrong And how can we get back on (68)
The central question is whether we have allowed a culture to develop that (69) people for the challenges of marriage. Social (70) on selfishness and self-centeredness, and the achievement-oriented (71) of our business world, all encourage us to put family in (72) place. Marriage often represents the (73) from such a world of selfishness to a world of (74) . Family life is the normal context (75) we can learn that a life filled with (76) about others instead of ourselves is the sure road (77) the most fulfilling joys and satisfactions. But (78) preparing young people to learn this lesson, often we actually seem to be preparing them more for divorce than for marriage. (79) ignorant of the mysteries of giving, too many people enter marriage (80) high expectations of direct personal satisfaction, and then find themselves (81) disappointed and tempted to cut their losses.

A.sign
B.defect
C.signal
D.mark

7.单项选择题Questions 57 to 61 are based on the following passage.
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market." This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same--more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products--records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
The "youth market" is created so as to cater for ______.

A.distinctive young consumers and their culture
B.the enterprising businesses in Western Europe
C.the increasingly prosperous European economy
D.the emergence of an American phenomenon

8.单项选择题Questions 52 to 56 are based on the following passage.
Rich Americans are willing to take conspicuous consumption to new heights by spending big bucks to fly into space, including paying 100,000 for a 15-minute trip into the heavens, according to a poll released on Monday.
Possibly bored by the banal baubles (老套的小玩意) of mundane Mother Earth or inspired by the dashing derring-do of such pioneers as first American in space Alan Shepard and first millionaire in space Dennis Tito, the poll says 7 percent of rich Americans would pay 20 million for a two-week orbital flight and 19 percent would pay 100,000 for 15-minute sub-orbital flight.
The poll by Zogby International was commissioned by Futron Corp., a Maryland aerospace consulting group which has a 1.8 million contract with NASA to explore the commercial applications of space travel, including what space tourism could look like in the next 20 years.
Zogby International conducted telephone interviews with 450 Americans whose yearly incomes exceed 250,000 or whose net worth exceeds 1 million. The polls, conducted in January but only released Monday, has a margin of error of plus or minus 4.7 percent.
Futron’s NASA project program manager Derek Webber said, "We commissioned this survey in order to get an idea of what rich people think and not the man in the street who loves the idea of going into space but can’t afford it."
He added, "we are saying these trips will cost a minimum of 100,000 for a 15-minute trip, which was the amount of time the first American in space, Alan Shepard, had and for that you get to feel space weightlessness and see the world from up there." That trip would take a tourist 50 miles (80 kin) into space.
Webber said a surprising 7 percent of the wealthy polled said they would be willing to take a two-week flight to an orbiting space station, paying the 20 million that the Russians charged the two pioneering space tourists who have already made the trip, South African Mark Shuttleworth and American Dennis Tito.
If the price dropped to $50,000, 16 percent of those surveyed would be interested.
Space tourists would have to meet medical standards and only be able to go to the International Space Station.
’N Sync singer Lance Bass is currently undergoing tests to see if he could become the third space tourist. He wants to become the first entertainer in space.
Which of the following is a motive for the rich people to have space travel

A.Such travel gives them a chance to show off their wealth.
B.Such travel is more exciting than any games they ever had.
C.They want to have a more relaxing holiday by such travel.
D.They want to prove they are as brave as any other people.

9.填空题Questions 47 to 51 are based on the following passage.
The world famous Loch Ness monster, known affectionately as "Nessie" by most people and by the scientific believers goes back a long, long way, the first recorded sighting being by no less a person than a holy saint. The saint was St. Columba and the year 565 AD.
When Columba was travelling in the Loch Ness area converting the Picts, his biographer, St. Adamnan, tells the story of the driving away of the monster by the power of prayer. Whilst on the banks of Loch Ness, St. Columba came upon some Picts burying a man who had been ravaged by, according to them, a "monster of the water". St. Columba miraculously restored the man to life by laying his staff across the man’s chest.
The next time that any reference to the monster surfaced, was in a letter to The Scotsman newspaper in 1933 from a Mr. D. Murray Rose. He tells of a story in an old book that spoke of the slaying of dragons and: "It goes on to say that Fraser killed the last known dragon in Scotland, but no one has yet managed to slay the monster of Loch Ness lately seen."
It was also in 1933, a time of depression and general misery that Mr. and Mrs. Mackay, owners of the Drumnadrochit hotel were travelling along the new road. According to their account they saw in the centre of the loch "an enormous animal rolling and plunging". Cynics may say that being the owners of the Drumnadrochit hotel, this couple may well have wanted to see a monster but apparently they did not tell this story widely, although they did tell it to a young water bailiff in Fort Augustus who happened to be a correspondent for the Inverness Courier newspaper.
Since then to the present day there have been many accounts of sightings. Such "evidence" as film footage of Nessie’s humps travelling across the loch and the famous "Surgeon’s" photograph taken by R. K. Wilson in 1934 have all since turned out to be fakes.
Sonar surveys of the loch using the latest equipment have failed to find any conclusive evidence of Nessie’s existence, but neither have they proved that she doesn’t exist. Some accounts may well have been sighted through the bottom of a whisky glass, but there are still a remarkable number of eye witness accounts that ring true.
Who recorded the first sighting of the famous Loch Ness Monster
参考答案:St. Adamnan