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填空题
Task Two—Purpose of advertisement
·For questions 18-22, match the extracts with the purposes, listed A-H,
·For each extract, choose the purpose of the advertisement.
·Write one letter (A-H) next to the number of the extract.
A to advertise a job
B to launch a new product
C to announce new opening times
D to publicise a sale
E to announce a change in location
F to change the company’s image
G to give information about sales figures
H to promote a catalogue...............

参考答案：E

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1.填空题
·You will hear five different people talking about advertising campaigns.
·For each extract there are two tasks. For Task One, choose the method of advertising they have chosen from the list A-H. ’For Task Two, choose the purpose of the advertisement from the list A-H.
·After you have listened once, replay the recording.
Task One--Method of advertising
·For questions 13-17, match the extracts with the methods of advertising, listed A-H,
·For each extract, choose the method they have chosen.
·Write one letter (A-H) next to the number of the extract.
A television
B radio
C national newspaper
D local newspaper
F poster
G direct mail
H free samples...............

参考答案：A

2.填空题
PART ONE
·You will hear the chairperson of the Technological Society making an announcement at the end of a meeting.
·As you listen, fill in the information for question 1 - 12, complete the notes using up to three words or a number.
·After you have listened once, replay the recording.
The Technological Society
International Department
Course dates, fees and other expenses
Location: 1................ Brimston Square
Fee includes: 2................
Extra costs: 3................
4................
Overseas participants many incur extra costs
For 5................
Industrial 6................course Management Today Course
Cost: 7................Cost: 8................
Length of courses: 9................
10................Officer’s course
Cost: ￡1,160 for Society members
￡ 860 for 11................
Length of course 12................

参考答案：lunch

3.填空题
PART ONE
·Look at the sentences below and five paragraphs.
·Which view (A, B, C, D or E) does each statement 1 - 8 refer to
·For each sentence 1-8, mark one letter (A, B, C, D or E)on your Answer Sheet.
·You will need to use some of these letters more than once.
A
The Speech of the Paper Presenters
The presentation of academic papers is the most fundamental form of communication at international academic conferences and the core activity of a simulated international academic conference as well. Well require that, on the platform, the students should be able to adjust themselves to the. optimal state, control their voice, volume, speed and intonation, adapt themselves to the situation and ex- press themselves freely. Skills of opening are introduced to them such as direct opening, thanking and praising, background introduction, and humorous expressions, in order to attract attention. They are also taught the approaches to logical development, topic shitting illustrating facts, displaying concrete examples, emphasizing key points, dealing with long sentences, repairing slip of the tongue, etc.
B
On-the-spot Preparations
On-the-spot preparations relatively simple, which mainly refers to the arrangement of the conference room one or two hours before the conference, including hanging the logo, posting the papers (or abstracts), preparing drinks (for the breaks), adjusting the projector, arranging the seats of the guests, ensuring the recording and photographing, etc.
C
Canberra
Canberra, with a population of 286,000, is the regional capital of the Australinal Capital Territory (A. C. T.). The A.C.T was created especially as home for the national capital in 1911 to prevent jealousy between the various states (former colonies) of the country. It is located in south-east Australia and surrounded on all sides by New South Wales (originally the prison colony established by the British in 1788). All the major government administrative offices, the Australian National University, and the national museums are sited in Canberra. About 60% of the work force is employed by the government, with a small electronics industry providing most of the other jobs available. Originally a small town, the purpose-built capital shows urban planning at its best, with elegant public buildings and landscapes gardens.
D
Algarve
Whatever kind of holiday you want, you’ll find it in the Algarve, the garden coast of Portugal. But what the Algarve does, and better than most places, is the villa holiday. With your chosen companions-there are villas catering for from four to eight people - you for a package that includes transfers from Faro Airport to the villa, a fully-stocked fridge on arrival, maid service, arid a fabulous villa with its own swimming pool are feeling really lazy, or simply want to try Portuguese cuisine without the worry of which restaurant to choose, a cook. The best villas are usually those located on a hillside overlooking the sea, although there are some very attractive ones that are almost on the beach.
E
The ideal size for a team is between 5 and 8 members. Larger that this and agreements are more difficult to reach. Each member of the team must have a clear picture of the goals of that particular team and be committed to, and responsible for, the other members of his or her team. it is essential that teams should act together and develop the team ’spirit’ rather than working individually. Training should take place together, along with group discussions, debate and decision-making based on the various situations that team is being trained to respond to.Faced with the unexpected, counts for more than one person working single handed.

参考答案：E

4.填空题
·Read the article below about Newtown.
·For each question 31-40,write one word on your Answer Sheet.
"Slugging It Out In Japan" by Warren Cromartie with Robert Whiting
Rodansha International Press, Tokyo and New York, Y 3,000 (US $ 22,50) This book is the story of how Warren Cromartie, a 29-year-old African-American major league baseball-player from Mia- mi, made good in Japan. It is also a tale of how this good-natured, plain-spoken player came to eventually understand and like the Japanese and their way of life, of which "Cro" learned the meaning of being a team player in Japan, "a group person."
Someone once wrote that if white Americans wanted to understand the black experience in the US, they should try living in Japan," writes Cro, summing up the problem he faced, being non-Japanese first and foremost, and black second. He knew what he was writing (31)
Cro is a child of Liberty City, the tough ghetto of Miami, He (32) up in a broken home, with a stepbrother who (33) time in jail for armed robbery. Following in the footsteps of his neighbour Cassius Clay, Cro used his athletic skill as a ticket to a better world. Rising steadily in the baseball circuit, he had a success full seven years with the Montreal Expo team (34) there were a number of personality clashes with his coaches and some of the other players. Then in 1984, the Giants, Japan’s premier team, offered Cro more money. (35) any American team would to join them. He went.
Soon Cro was stuck in a cramped apartment in Tokyo, photographers ever ready outside his door, his days composed of endless, exhausting practices and long, slow games where he would be (36) to taunts from the terraces.
More than any other Japanese team, the Giants put a premium (37) team harmony and mental training as well as the physical side of play. Young pitchers would be forced to throw fast- bells for hours before a big game. The same training films would be shown day-in, day-out. Coaches would repeat identical speeches before every game. (38) Cro and other foreigners were allowed some leniencey, their tolerance for that kind of treatment was much lower, and their attitudes were quite different. "If you smiled, someone would criticize you for not being serious enough," Cro says of Japan’s sports press. "If you scowled, some writer would attack you for disrupting team harmony. God forbid fooling around."
Cro’s six-season stint gradually taught him in the end to become a team player, winning praise not only for helping to boost the Giants standing in the league, but for becoming well attuned to Japanese mores and attitudes. Much to his own surprise, he felt the he had learned to .fit in , and the Japanese had learned to respect him. "I got the impression (39) now I has endured six years in Japan, taking everything that had been thrown my way, the Japanese has finally decided to adopt me." he writes.
"People back home have told me that I have a different attitude than I used to. Mind you, I’m still not the type of person to hold everything in. I express emotions. I moan, I’ll still curse, which is something the Japanese never do but , living in Japan, I’ve tried to tone it down," say Cro. "Slugging It Out" nicely combines a treatise on personal growth and international understanding with amusing stories about a bevy of colourful characters. It (40) a keen insight into both the way the Japanese play baseball and the way they outsiders.

参考答案：than

5.填空题
·Read the text below about job advertisement.
·in most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
·If a line is correct, write CORRECT on your Answer Sheet.
·If there is an extra word in the line, write the extra word on your Answer Sheet.
Investment Analysts wanted
A Fund Management and subsidiary of a prestigious investment Bank
seeks bright young Investment Analysts to augment its rapidly expanding research
41 department. Our client is a top US institution with significant funds under
42 management from world-wide. Increasingly it is seeking to manage the European
43 component of its portfolio from London. This has been let to an impressive rise in
44 its profile in European markets. The Bank is looking for talented and ambitious
45 Investment Analysts to form a new specialist research team. investment Analysts
46 who perform rigorous and detailed investigation into companies end securities
47 before making recommendations to those Fund Managers, Ideally, you will have
48 excellent academic credentials and a solid professional with grounding in
49 analytical techniques. Particularly useful would be training in an accountancy.
50 an MBA or a legal qualification. Excellent communication in skills are required. For an initial,
51 confidential conversation contact
52 the Bank’s Personnel Manager directly.

参考答案：WILL

6.填空题
·You will hear five different people talking about advertising campaigns.
·For each extract there are two tasks. For Task One, choose the method of advertising they have chosen from the list A-H. ’For Task Two, choose the purpose of the advertisement from the list A-H.
·After you have listened once, replay the recording.
Task One--Method of advertising
·For questions 13-17, match the extracts with the methods of advertising, listed A-H,
·For each extract, choose the method they have chosen.
·Write one letter (A-H) next to the number of the extract.
A television
B radio
C national newspaper
D local newspaper
F poster
G direct mail
H free samples...............

参考答案：F

7.单项选择题
·Read the following article about advertising.
·For each question 15- 20,mark one letter (A, B, C or D)on your Answer Sheet for the answer you

Advertising
The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication too. When we examine an- successful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be oriented to specific objectives. Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals. Effective advertising is an extension of the basic marketing plans and is derived from it. However, advertising goals are not the same as marketing goals. The marketing staff sets the marketing goals or objectives. The marketing department decides how to allocate resources to various tasks, including advertising. It also determines how these resources will be distributed to specific target markets and what sales objective can be expected over time and geography.
Examples of marketing objectives are
1. Attaining a market share increase from 2 percent of industry sales to 4 percent within 18 months.
2. Increasing distribution by number of retail outlets and/or geographical regions: If a product is currently available to 50% of the population or can be found in 50% of retail outlets, a marketing goal might be set to increase this figure to 60 percent by the end of the year.
3. Increasing total sales. Coals troy ha set in either number or units sold or traits sold ca: dollar volume of sales. Advertising goals are communication objectives designed to reach the target audience with the appropriate message. Ad goals are based on marketing objectives, but they are not the same as marketing goals. Advertising objectives might include
1. Increasing brand awareness from 20 percent to 30 percent among 18-to-34-year-old women within one year.
2. Increasing recall of brand advertising by 10 percent in the next three months.
3. Increasing favorable product attitudes by 10 percent in the next year.
Note that advertising goals are based on improving communication and consumer attitudes toward a product. It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales. Obviously, even sophisticated corporations often confuse marketing and advertising goals.
Advertising is the communication arm of the marketing process. It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audience. Advertising has many roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate leas con- starting ("demarketing"). It may be used to help elect a candidate, raise money for charity, or support a cause. Must advertising, however, is for the marketing of goods and services.
Advertising is also part of the everyday culture of virtually every American. It is estimated that the average person sees or hears as many as 1,200 ads and commercials each day. Advertising is part of the social, cultural, and business environment, it mirrors this environment and also brings about subtle changes in the behavior of the public that uses it. It is no wonder that advertising is one of the most scrutinized of all business enterprises.
Today, advertising is functioning in a changing economic and social climate. Advertisers are viewed in many ways by the publics they serve, Manufacturers are asking for more tangible evidence of advertising’s role in the selling process, and the media are constantly seeking higher advertising rates to cover spiraling expenses. At the same time, the audiences that advertisers seek are becoming even more fragmented. Consumers, despite their seeming fascination with advertising’s creative process, tend to ha- come more cynical and disbelieving about its claims.
Based on the text, which of the following statements is true

A．Advertisements form part of a nation’s culture.
B．Advertising is legalized lying.
C．Promise, large promise, is the soul of an advertisement.
D．Advertising has put an end to the power of the most powerful adjective.

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8.填空题
PART ONE
·Look at the sentences below and five paragraphs.
·Which view (A, B, C, D or E) does each statement 1 - 8 refer to
·For each sentence 1-8, mark one letter (A, B, C, D or E)on your Answer Sheet.
·You will need to use some of these letters more than once.
A
The Speech of the Paper Presenters
The presentation of academic papers is the most fundamental form of communication at international academic conferences and the core activity of a simulated international academic conference as well. Well require that, on the platform, the students should be able to adjust themselves to the. optimal state, control their voice, volume, speed and intonation, adapt themselves to the situation and ex- press themselves freely. Skills of opening are introduced to them such as direct opening, thanking and praising, background introduction, and humorous expressions, in order to attract attention. They are also taught the approaches to logical development, topic shitting illustrating facts, displaying concrete examples, emphasizing key points, dealing with long sentences, repairing slip of the tongue, etc.
B
On-the-spot Preparations
On-the-spot preparations relatively simple, which mainly refers to the arrangement of the conference room one or two hours before the conference, including hanging the logo, posting the papers (or abstracts), preparing drinks (for the breaks), adjusting the projector, arranging the seats of the guests, ensuring the recording and photographing, etc.
C
Canberra
Canberra, with a population of 286,000, is the regional capital of the Australinal Capital Territory (A. C. T.). The A.C.T was created especially as home for the national capital in 1911 to prevent jealousy between the various states (former colonies) of the country. It is located in south-east Australia and surrounded on all sides by New South Wales (originally the prison colony established by the British in 1788). All the major government administrative offices, the Australian National University, and the national museums are sited in Canberra. About 60% of the work force is employed by the government, with a small electronics industry providing most of the other jobs available. Originally a small town, the purpose-built capital shows urban planning at its best, with elegant public buildings and landscapes gardens.
D
Algarve
Whatever kind of holiday you want, you’ll find it in the Algarve, the garden coast of Portugal. But what the Algarve does, and better than most places, is the villa holiday. With your chosen companions-there are villas catering for from four to eight people - you for a package that includes transfers from Faro Airport to the villa, a fully-stocked fridge on arrival, maid service, arid a fabulous villa with its own swimming pool are feeling really lazy, or simply want to try Portuguese cuisine without the worry of which restaurant to choose, a cook. The best villas are usually those located on a hillside overlooking the sea, although there are some very attractive ones that are almost on the beach.
E
The ideal size for a team is between 5 and 8 members. Larger that this and agreements are more difficult to reach. Each member of the team must have a clear picture of the goals of that particular team and be committed to, and responsible for, the other members of his or her team. it is essential that teams should act together and develop the team ’spirit’ rather than working individually. Training should take place together, along with group discussions, debate and decision-making based on the various situations that team is being trained to respond to.The work force with electronics industry provides most of the other jobs available.

参考答案：C

9.单项选择题
·Read the article below about banking.
·Choose the best word from the opposite page to fill each gap.
·For each question 21-30 mark one letter (A, B, C or D) on your Answer Sheet.

A CHALLENGE TO TRADITIONAL BANKING
Traditional methods of banking are under threat from a new type of account which is actually meant to be almost perpetually in debit. This account, to be (21) in a few months’ time, is in- tended to (22) a range of personal banking services, such as current sc. counts, mortgages, per- sop, al loans and credit cards. Customers, who must (23) that they are at least five years from retirement, will be required to (24) a mortgage of at least ￡ 50,000 on their homes and have their salaries paid directly into the account. They will then have an agreed credit (25) of up to three times their annual salary, to use as they wish-as well as the usual (26) such as debit, credit and cash cards and a cheque book. Accounts in debit will be charged interest at a rate of 8.2 per cent. This (27) favourably with the standard mortgage rate of 8.45 per cent, personal loan rates of around 13 per cent and credit card (28) of about 22 per cent. When the debt is cleared- as it must be by the time the customer retires-and the account goes into credit, it will attract interest at about 5 Her cent. Some experts say that it will revolutionise personal banking in the UK. But the (29) has been dismissed as a gimmick by rival banks and criticized by consumer groups, which are voicing fears that many customers on average incomes could be (30) into serious debt.

A．facilities
B．amenities
C．means
D．opportunities

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10.填空题
Task Two—Purpose of advertisement
·For questions 18-22, match the extracts with the purposes, listed A-H,
·For each extract, choose the purpose of the advertisement.
·Write one letter (A-H) next to the number of the extract.
A to advertise a job
B to launch a new product
C to announce new opening times
D to publicise a sale
E to announce a change in location
F to change the company’s image
G to give information about sales figures
H to promote a catalogue...............

参考答案：A

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