单项选择题

Movies are the most popular form of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theater, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movie, and for two hours, they forget all about their own problems. They are in a dream world where things often appear to be more romantic (浪漫的) and beautiful than in real life.
The biggest "dream factories" are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown all over the world. American movies are popular because they tell stories and they are well-made. They provide the public with heroes who do things the average person would like to do but often can’t. People have to cope with many problems and much trouble in real life, so they feel encouraged when they see the "good guys" win in the movies.
The Americans go to the movies mainly because they want ______.

A. to enjoy a good story

B. to experience an exciting life
C. to see the actors and actresses
D. to escape their daily life
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单项选择题

How often one hears children wishing they were grown up, and old people wishing they were young again. Each age has its pleasures and its pains, and the happiest person is the one who enjoys what each age gives him without wasting his time in useless regrets.
Childhood is a time when there are few responsibilities to make life difficult. If a child has good parents, he is fed, looked after and loved, whatever he may do. It is impossible that he will ever again in his life be given so much without having to do anything in return. In addition, life is always presenting new things to the child--things that have lost their interest for older people because they are too well known. But a child has his pains; he is not so free to do what he wishes to do; he is continually being told not to do things, or being punished for what he has done wrong.
When the young man starts to earn his own living, he can no longer expect others to pay for his food, his clothes, and his room, but has to work if he wants to live comfortably. If he spends most of his time playing about in the way that he used to as a child, he will go hungry. And if he breaks the laws of society as he used to break the laws of his parents, he may go to prison. If, therefore, he works hard, keeps out of trouble and has good health, he can have the great happiness of building up for himself his own position in society.
According to paragraph 2, the writer thinks that ______.

A. life for a child is comparatively easy
B. a child is always loved whatever he does
C. if much is given to a child, he must do something in return
D. only children are interested in life
单项选择题

A little girl was given so many picture books on her seventh birthday that her father thought his daughter should give one or two of her new books to a little neighbor boy named Robert.
Now, taking books, or anything else, from a little girl is like taking candy from a baby, but the father of the little girl had his way and Robert got two of her books. "After all, that leaves you with nine," said the father, who thought he was a philosopher and a child psychologist (心理学家), and couldn’t shut his big stupid mouth on the subject.
A few weeks later, the father went to his library to look up "father" in the Oxford English Dictionary, to feast his eyes on (一饱眼福) the praise of fatherhood through the centuries, but he couldn’t find volume F-G and then he discovered that three others were missing, too--A-B. L-M, V-Z. He began to search his household, and learned what had happened to the four missing volumes.
"A man came to the door this morning," said his little daughter, "and he didn’t know how to get from here to Torrington, or from Torrington to Winsted, and he was a nice man, much nicer than Robert, and so I gave him four of your books. After all, there are thirteen volumes in the Oxford English Dictionary, and that leaves you with nine. \
How does the writer feel about taking picture books from a little girl

A. This sort of thing is quite common.
B. It makes no difference to a child.
C. It’s nothing to be surprised at.
D. It may hurt the girl’s feelings.
单项选择题

A little girl was given so many picture books on her seventh birthday that her father thought his daughter should give one or two of her new books to a little neighbor boy named Robert.
Now, taking books, or anything else, from a little girl is like taking candy from a baby, but the father of the little girl had his way and Robert got two of her books. "After all, that leaves you with nine," said the father, who thought he was a philosopher and a child psychologist (心理学家), and couldn’t shut his big stupid mouth on the subject.
A few weeks later, the father went to his library to look up "father" in the Oxford English Dictionary, to feast his eyes on (一饱眼福) the praise of fatherhood through the centuries, but he couldn’t find volume F-G and then he discovered that three others were missing, too--A-B. L-M, V-Z. He began to search his household, and learned what had happened to the four missing volumes.
"A man came to the door this morning," said his little daughter, "and he didn’t know how to get from here to Torrington, or from Torrington to Winsted, and he was a nice man, much nicer than Robert, and so I gave him four of your books. After all, there are thirteen volumes in the Oxford English Dictionary, and that leaves you with nine. \
In the second paragraph "the father of the little girl had his way" means ______.

A. the father went out to work
B. the father made his own decision
C. the father left his daughter alone
D. the father did what he wanted
单项选择题

How often one hears children wishing they were grown up, and old people wishing they were young again. Each age has its pleasures and its pains, and the happiest person is the one who enjoys what each age gives him without wasting his time in useless regrets.
Childhood is a time when there are few responsibilities to make life difficult. If a child has good parents, he is fed, looked after and loved, whatever he may do. It is impossible that he will ever again in his life be given so much without having to do anything in return. In addition, life is always presenting new things to the child--things that have lost their interest for older people because they are too well known. But a child has his pains; he is not so free to do what he wishes to do; he is continually being told not to do things, or being punished for what he has done wrong.
When the young man starts to earn his own living, he can no longer expect others to pay for his food, his clothes, and his room, but has to work if he wants to live comfortably. If he spends most of his time playing about in the way that he used to as a child, he will go hungry. And if he breaks the laws of society as he used to break the laws of his parents, he may go to prison. If, therefore, he works hard, keeps out of trouble and has good health, he can have the great happiness of building up for himself his own position in society.
After a child grows up, he ______.

A. will have little time playing
B. has to be successful in finding a job
C. can still ask for help in time of trouble
D. should be able to take care of himself
单项选择题

Too often young people get themselves employed quite by accident, not knowing what lies in the way of opportunity for promotion, happiness and security. As a result, they are employed doing jobs that afford them little or no satisfaction. Our school leavers face so much competition that they seldom care what they do as long as they can earn a living. Some stay long at a job and learn to like it; others quit from one to another looking for something to suit them. The young graduates who leave the university look for jobs that offer a salary up to their expectation.
Very few go out into the world knowing exactly what they want and realizing their own abilities. The reason behind all this confusion is that there never has been a proper vocational guidance in our educational institution. Nearly all grope (摸索) in the dark and their chief concern when they look for a job is to ask what salary is like. They never bother to think whether they are suited for the job or, even more important, whether the job suits them. Having a job is more than merely providing yourself and your dependants with daily bread and some money for leisure and entertainment. It sets a pattern of life and, in many ways, determines social status in life, selection of friends, leisure and interest. In choosing a career you should’ first consider the type of work which will suit your interest. Nothing is more pathetic than taking on a job in which you have no interest, for it will not only discourage your desire to succeed in life but also ruin your talents and ultimately make you an emotional wreck (受到严重伤害的人) and a bitter person.
The reason why some people are unlikely to succeed in life is that they ______.

A. have ruined their talents

B. have taken on an unsuitable job
C. think of nothing but their salary
D. are not aware of their own potential
单项选择题

Cheating. The income tax deadline (最后期限) approaches and some taxpayers’ thoughts turn to it. Test time approaches and some students’ thoughts turn to it.
"You want something you can’t get by behaving within the rules, and you want it badly enough you’ll do it regardless of any guilt or deep regret and you’re willing to run the risk of being caught. " That’s how Ladd Wheeler, psychology (心理学) professor at the University of Rochester in New York, defines cheating.
Many experts believe cheating is on the rise. "We’re suffering a moral breakdown. " Pinkard says, "we’re seeing more of the kind of person who regards the world as a series of things to be dealt with. Whether to cheat depends on whether it’s the person’s interest. " He does, however, see less cheating among the youngest students.
Richard Dienabier, psychology professor at the University of Nebraska in Lincoln, believes that society’s attitudes account for much of the increase in cheating.
"Twenty years ago, if a person cheated in college, society said: That is extremely serious, you will be dropped for a term if not kicked out permanently," he says, "nowadays, at the University of Nebraska, for example, it is the stated policy of the college of Arts and Sciences that if a student cheats on an exam, the student must receive an F on what he cheated on. That’s nothing. If you’re going to flunk anyway, why not cheat"
"Cheating is most likely in situations where the vital interests are high and the chances of getting caught are low. " says social psychologist, Lynn Kahle of the University of Oregon in Eugene.
The passage centers on ______.

A. convincing the reader that cheating is immoral
B. discussing the reasons for cheating
C. describing how students cheat on exam
D. discussing how to control cheating
单项选择题

A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk;we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices; they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
According to the passage, if one wants to predict the way spend their money, he should ______.

A. rely on traditional assumptions about earning and spending
B. try to encourage or discourage consumers to spend money
C. carry out investigations on consumer behavior and get data on consumers incomes and money spending motives
D. do researches in consumer psychology in a laboratory
单项选择题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to ()

A. deceive customers
B. increase production
C. arouse suspicion
D. push the sale

单项选择题

Movies are the most popular form of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theater, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movie, and for two hours, they forget all about their own problems. They are in a dream world where things often appear to be more romantic (浪漫的) and beautiful than in real life.
The biggest "dream factories" are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown all over the world. American movies are popular because they tell stories and they are well-made. They provide the public with heroes who do things the average person would like to do but often can’t. People have to cope with many problems and much trouble in real life, so they feel encouraged when they see the "good guys" win in the movies.
Which of the following is people’s normal response to the movies they watch

A. They feel that everything on the screen is familiar to them.
B. They try to turn their dreams into reality.
C. They become so involved that they forget their own problems.
D. They are touched by the life stories of the actors and actresses.
单项选择题

Watch out! Here comes London Mayor Boris Johnson riding a bicycle from his new bike hire plan. "What we’ve put in is a new form of public transport. These bikes are going to belong to everybody. "
More than 12000 people have signed up for the plan. They each receive a key at a cost of three pounds, with costs at one pound for a 24-hour membership, five pounds for seven days, and 45 pounds for an annual membership.
John Payne, a London teacher who cycles a lot, is among the first to use the system. "It’s very comfortable. For people who don’t cycle much I think it’ll be very useful. But for people who cycle regularly, they are possibly a bit slow. But they’re perfect for London streets, very strong. I think they’ll be very widely used. "
And Johnson says it’s of good value. "I think it’s extremely good value. The first half hour is free. If you cycle smart and you cycle around London--most journeys in London take less than half an hour, you can cycle the whole day free. " Some 5 000 bikes are currently available at over 300 docking stations (租车点) in central London. Johnson says the city will gradually expand the system, "Clearly one of our ambitions is to make sure that in 2012 when the world comes to London, they be able to use London hire bikes to go to the Olympic stadiums. \
Mayor Boris Johnson is riding a bicycle to ______。

A. go to work


B. attend a competition
C. promote his bike hire plan

D. show his love for cycling
单项选择题

A little girl was given so many picture books on her seventh birthday that her father thought his daughter should give one or two of her new books to a little neighbor boy named Robert.
Now, taking books, or anything else, from a little girl is like taking candy from a baby, but the father of the little girl had his way and Robert got two of her books. "After all, that leaves you with nine," said the father, who thought he was a philosopher and a child psychologist (心理学家), and couldn’t shut his big stupid mouth on the subject.
A few weeks later, the father went to his library to look up "father" in the Oxford English Dictionary, to feast his eyes on (一饱眼福) the praise of fatherhood through the centuries, but he couldn’t find volume F-G and then he discovered that three others were missing, too--A-B. L-M, V-Z. He began to search his household, and learned what had happened to the four missing volumes.
"A man came to the door this morning," said his little daughter, "and he didn’t know how to get from here to Torrington, or from Torrington to Winsted, and he was a nice man, much nicer than Robert, and so I gave him four of your books. After all, there are thirteen volumes in the Oxford English Dictionary, and that leaves you with nine. \
Which of the following sentences may best reflect the girl’s attitude toward her father

A. A man came to the door this morning.
B. He was a nice man, much nicer than Robert.
C. After all, that leaves you with nine.
D. I have him four of your books.
单项选择题

Too often young people get themselves employed quite by accident, not knowing what lies in the way of opportunity for promotion, happiness and security. As a result, they are employed doing jobs that afford them little or no satisfaction. Our school leavers face so much competition that they seldom care what they do as long as they can earn a living. Some stay long at a job and learn to like it; others quit from one to another looking for something to suit them. The young graduates who leave the university look for jobs that offer a salary up to their expectation.
Very few go out into the world knowing exactly what they want and realizing their own abilities. The reason behind all this confusion is that there never has been a proper vocational guidance in our educational institution. Nearly all grope (摸索) in the dark and their chief concern when they look for a job is to ask what salary is like. They never bother to think whether they are suited for the job or, even more important, whether the job suits them. Having a job is more than merely providing yourself and your dependants with daily bread and some money for leisure and entertainment. It sets a pattern of life and, in many ways, determines social status in life, selection of friends, leisure and interest. In choosing a career you should’ first consider the type of work which will suit your interest. Nothing is more pathetic than taking on a job in which you have no interest, for it will not only discourage your desire to succeed in life but also ruin your talents and ultimately make you an emotional wreck (受到严重伤害的人) and a bitter person.
The difficulty in choosing a suitable job lies in that ______.

A. much competition has to be faced
B. many employees have no working experience
C. the young people only care about how much they can earn
D. schools fail to offer students appropriate vocational guidance
单项选择题

Cheating. The income tax deadline (最后期限) approaches and some taxpayers’ thoughts turn to it. Test time approaches and some students’ thoughts turn to it.
"You want something you can’t get by behaving within the rules, and you want it badly enough you’ll do it regardless of any guilt or deep regret and you’re willing to run the risk of being caught. " That’s how Ladd Wheeler, psychology (心理学) professor at the University of Rochester in New York, defines cheating.
Many experts believe cheating is on the rise. "We’re suffering a moral breakdown. " Pinkard says, "we’re seeing more of the kind of person who regards the world as a series of things to be dealt with. Whether to cheat depends on whether it’s the person’s interest. " He does, however, see less cheating among the youngest students.
Richard Dienabier, psychology professor at the University of Nebraska in Lincoln, believes that society’s attitudes account for much of the increase in cheating.
"Twenty years ago, if a person cheated in college, society said: That is extremely serious, you will be dropped for a term if not kicked out permanently," he says, "nowadays, at the University of Nebraska, for example, it is the stated policy of the college of Arts and Sciences that if a student cheats on an exam, the student must receive an F on what he cheated on. That’s nothing. If you’re going to flunk anyway, why not cheat"
"Cheating is most likely in situations where the vital interests are high and the chances of getting caught are low. " says social psychologist, Lynn Kahle of the University of Oregon in Eugene.
Cheating tends to occur when ______.

A. one wants something badly
B. one can’t get something in a right way
C. it is not very likely to be revealed
D. a series of things has to be dealt with
单项选择题

How often one hears children wishing they were grown up, and old people wishing they were young again. Each age has its pleasures and its pains, and the happiest person is the one who enjoys what each age gives him without wasting his time in useless regrets.
Childhood is a time when there are few responsibilities to make life difficult. If a child has good parents, he is fed, looked after and loved, whatever he may do. It is impossible that he will ever again in his life be given so much without having to do anything in return. In addition, life is always presenting new things to the child--things that have lost their interest for older people because they are too well known. But a child has his pains; he is not so free to do what he wishes to do; he is continually being told not to do things, or being punished for what he has done wrong.
When the young man starts to earn his own living, he can no longer expect others to pay for his food, his clothes, and his room, but has to work if he wants to live comfortably. If he spends most of his time playing about in the way that he used to as a child, he will go hungry. And if he breaks the laws of society as he used to break the laws of his parents, he may go to prison. If, therefore, he works hard, keeps out of trouble and has good health, he can have the great happiness of building up for himself his own position in society.
Which of the following statements is NOT true according to the passage

A. People are often satisfied with their life.
B. Life is less interesting for old people.
C. Adults are freer to do what they want to do.
D. Adults should no longer rely on others.
单项选择题

A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk;we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices; they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
According to paragraph 2, one traditional assumption is that people with incomes borrow most.

A. average
B. stable
C. decreasing
D. rising
单项选择题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
The word "media" (in the first paragraph) includes ______.

A. the press



B. television
C. radio



D. all of the above
单项选择题

A little girl was given so many picture books on her seventh birthday that her father thought his daughter should give one or two of her new books to a little neighbor boy named Robert.
Now, taking books, or anything else, from a little girl is like taking candy from a baby, but the father of the little girl had his way and Robert got two of her books. "After all, that leaves you with nine," said the father, who thought he was a philosopher and a child psychologist (心理学家), and couldn’t shut his big stupid mouth on the subject.
A few weeks later, the father went to his library to look up "father" in the Oxford English Dictionary, to feast his eyes on (一饱眼福) the praise of fatherhood through the centuries, but he couldn’t find volume F-G and then he discovered that three others were missing, too--A-B. L-M, V-Z. He began to search his household, and learned what had happened to the four missing volumes.
"A man came to the door this morning," said his little daughter, "and he didn’t know how to get from here to Torrington, or from Torrington to Winsted, and he was a nice man, much nicer than Robert, and so I gave him four of your books. After all, there are thirteen volumes in the Oxford English Dictionary, and that leaves you with nine. \
What does the writer think of the father

A. He was very strict with his daughter.
B. He was too proud to listen to his daughter.
C. As a child psychologist, he didn’t understand his daughter’s psychology very well.
D. As a father, he showed little care for his daughter.
单项选择题

Watch out! Here comes London Mayor Boris Johnson riding a bicycle from his new bike hire plan. "What we’ve put in is a new form of public transport. These bikes are going to belong to everybody. "
More than 12000 people have signed up for the plan. They each receive a key at a cost of three pounds, with costs at one pound for a 24-hour membership, five pounds for seven days, and 45 pounds for an annual membership.
John Payne, a London teacher who cycles a lot, is among the first to use the system. "It’s very comfortable. For people who don’t cycle much I think it’ll be very useful. But for people who cycle regularly, they are possibly a bit slow. But they’re perfect for London streets, very strong. I think they’ll be very widely used. "
And Johnson says it’s of good value. "I think it’s extremely good value. The first half hour is free. If you cycle smart and you cycle around London--most journeys in London take less than half an hour, you can cycle the whole day free. " Some 5 000 bikes are currently available at over 300 docking stations (租车点) in central London. Johnson says the city will gradually expand the system, "Clearly one of our ambitions is to make sure that in 2012 when the world comes to London, they be able to use London hire bikes to go to the Olympic stadiums. \
The author mentions John Payne as an example of people who ______.

A. oppose the bike hire plan

B. support the bike hire plan
C. don’t cycle much


D. cycle regularly
单项选择题

How often one hears children wishing they were grown up, and old people wishing they were young again. Each age has its pleasures and its pains, and the happiest person is the one who enjoys what each age gives him without wasting his time in useless regrets.
Childhood is a time when there are few responsibilities to make life difficult. If a child has good parents, he is fed, looked after and loved, whatever he may do. It is impossible that he will ever again in his life be given so much without having to do anything in return. In addition, life is always presenting new things to the child--things that have lost their interest for older people because they are too well known. But a child has his pains; he is not so free to do what he wishes to do; he is continually being told not to do things, or being punished for what he has done wrong.
When the young man starts to earn his own living, he can no longer expect others to pay for his food, his clothes, and his room, but has to work if he wants to live comfortably. If he spends most of his time playing about in the way that he used to as a child, he will go hungry. And if he breaks the laws of society as he used to break the laws of his parents, he may go to prison. If, therefore, he works hard, keeps out of trouble and has good health, he can have the great happiness of building up for himself his own position in society.
The main idea of the passage is that ______.

A. life is not enjoyable since each age has some pains
B. young men can have the greatest happiness if they work hard
C. childhood is the most enjoyable time in one’s life
D. one is the happiest if he can make good use of each age in his life
单项选择题

Too often young people get themselves employed quite by accident, not knowing what lies in the way of opportunity for promotion, happiness and security. As a result, they are employed doing jobs that afford them little or no satisfaction. Our school leavers face so much competition that they seldom care what they do as long as they can earn a living. Some stay long at a job and learn to like it; others quit from one to another looking for something to suit them. The young graduates who leave the university look for jobs that offer a salary up to their expectation.
Very few go out into the world knowing exactly what they want and realizing their own abilities. The reason behind all this confusion is that there never has been a proper vocational guidance in our educational institution. Nearly all grope (摸索) in the dark and their chief concern when they look for a job is to ask what salary is like. They never bother to think whether they are suited for the job or, even more important, whether the job suits them. Having a job is more than merely providing yourself and your dependants with daily bread and some money for leisure and entertainment. It sets a pattern of life and, in many ways, determines social status in life, selection of friends, leisure and interest. In choosing a career you should’ first consider the type of work which will suit your interest. Nothing is more pathetic than taking on a job in which you have no interest, for it will not only discourage your desire to succeed in life but also ruin your talents and ultimately make you an emotional wreck (受到严重伤害的人) and a bitter person.
Which of the following statements is most important according to the passage

A. Your job must suit your interest.
B. Your job must set a pattern of life.
C. Your job must offer you a high salary.
D. Your job must not ruin your talent.
单项选择题

A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk;we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices; they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
According to paragraph 2, research surveys have proved that ______.

A. price increases always stimulate people to hasten to buy things
B. rising prices may make people put off their purchase of certain things
C. women are more sensitive to the rising in prices than men
D. the expectations of price increases often make buyers feel angry
单项选择题

Cheating. The income tax deadline (最后期限) approaches and some taxpayers’ thoughts turn to it. Test time approaches and some students’ thoughts turn to it.
"You want something you can’t get by behaving within the rules, and you want it badly enough you’ll do it regardless of any guilt or deep regret and you’re willing to run the risk of being caught. " That’s how Ladd Wheeler, psychology (心理学) professor at the University of Rochester in New York, defines cheating.
Many experts believe cheating is on the rise. "We’re suffering a moral breakdown. " Pinkard says, "we’re seeing more of the kind of person who regards the world as a series of things to be dealt with. Whether to cheat depends on whether it’s the person’s interest. " He does, however, see less cheating among the youngest students.
Richard Dienabier, psychology professor at the University of Nebraska in Lincoln, believes that society’s attitudes account for much of the increase in cheating.
"Twenty years ago, if a person cheated in college, society said: That is extremely serious, you will be dropped for a term if not kicked out permanently," he says, "nowadays, at the University of Nebraska, for example, it is the stated policy of the college of Arts and Sciences that if a student cheats on an exam, the student must receive an F on what he cheated on. That’s nothing. If you’re going to flunk anyway, why not cheat"
"Cheating is most likely in situations where the vital interests are high and the chances of getting caught are low. " says social psychologist, Lynn Kahle of the University of Oregon in Eugene.
Which of the following is true according to the passage

A. It is forgivable to cheat unless money is involved.
B. There has been a quick increase in cheating.
C. Most cheaters are college students.
D. Cheaters do not feel guilty and regretful.
单项选择题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is mainly paid for by ______.

A. the customer


B. the producer
C. increased sales


D. reduced prices
单项选择题

A little girl was given so many picture books on her seventh birthday that her father thought his daughter should give one or two of her new books to a little neighbor boy named Robert.
Now, taking books, or anything else, from a little girl is like taking candy from a baby, but the father of the little girl had his way and Robert got two of her books. "After all, that leaves you with nine," said the father, who thought he was a philosopher and a child psychologist (心理学家), and couldn’t shut his big stupid mouth on the subject.
A few weeks later, the father went to his library to look up "father" in the Oxford English Dictionary, to feast his eyes on (一饱眼福) the praise of fatherhood through the centuries, but he couldn’t find volume F-G and then he discovered that three others were missing, too--A-B. L-M, V-Z. He began to search his household, and learned what had happened to the four missing volumes.
"A man came to the door this morning," said his little daughter, "and he didn’t know how to get from here to Torrington, or from Torrington to Winsted, and he was a nice man, much nicer than Robert, and so I gave him four of your books. After all, there are thirteen volumes in the Oxford English Dictionary, and that leaves you with nine. \
This short story tells us that ______.

A. failure is the mother of success
B. what you do not wish done to yourself, do not do to others
C. we should put others first and ourselves last
D. everything is hard in the beginning
单项选择题

Movies are the most popular form of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theater, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movie, and for two hours, they forget all about their own problems. They are in a dream world where things often appear to be more romantic (浪漫的) and beautiful than in real life.
The biggest "dream factories" are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown all over the world. American movies are popular because they tell stories and they are well-made. They provide the public with heroes who do things the average person would like to do but often can’t. People have to cope with many problems and much trouble in real life, so they feel encouraged when they see the "good guys" win in the movies.
The American movies are popular because ______.

A. they are well-made and the stories are interesting
B. the characters in the movies are free to do whatever they like
C. the heroes have to cope with many problems and frustrations
D. good guys in the movies always win in the end
单项选择题

Watch out! Here comes London Mayor Boris Johnson riding a bicycle from his new bike hire plan. "What we’ve put in is a new form of public transport. These bikes are going to belong to everybody. "
More than 12000 people have signed up for the plan. They each receive a key at a cost of three pounds, with costs at one pound for a 24-hour membership, five pounds for seven days, and 45 pounds for an annual membership.
John Payne, a London teacher who cycles a lot, is among the first to use the system. "It’s very comfortable. For people who don’t cycle much I think it’ll be very useful. But for people who cycle regularly, they are possibly a bit slow. But they’re perfect for London streets, very strong. I think they’ll be very widely used. "
And Johnson says it’s of good value. "I think it’s extremely good value. The first half hour is free. If you cycle smart and you cycle around London--most journeys in London take less than half an hour, you can cycle the whole day free. " Some 5 000 bikes are currently available at over 300 docking stations (租车点) in central London. Johnson says the city will gradually expand the system, "Clearly one of our ambitions is to make sure that in 2012 when the world comes to London, they be able to use London hire bikes to go to the Olympic stadiums. \
According to Boris Johnson, one can cycle around London the whole day free ______.

A. because most journeys take less than half an hour
B. because the bike hire is free for the fires time
C. if one can arrange his London tour in a smart way
D. if one is physically strong enough
单项选择题

How often one hears children wishing they were grown up, and old people wishing they were young again. Each age has its pleasures and its pains, and the happiest person is the one who enjoys what each age gives him without wasting his time in useless regrets.
Childhood is a time when there are few responsibilities to make life difficult. If a child has good parents, he is fed, looked after and loved, whatever he may do. It is impossible that he will ever again in his life be given so much without having to do anything in return. In addition, life is always presenting new things to the child--things that have lost their interest for older people because they are too well known. But a child has his pains; he is not so free to do what he wishes to do; he is continually being told not to do things, or being punished for what he has done wrong.
When the young man starts to earn his own living, he can no longer expect others to pay for his food, his clothes, and his room, but has to work if he wants to live comfortably. If he spends most of his time playing about in the way that he used to as a child, he will go hungry. And if he breaks the laws of society as he used to break the laws of his parents, he may go to prison. If, therefore, he works hard, keeps out of trouble and has good health, he can have the great happiness of building up for himself his own position in society.
The paragraph following the passage will most probably discuss ______.

A. examples of successful young men
B. how to build up one’s position in society
C. joys and pains of old people
D. what to do when one has problems in life
单项选择题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement can increase demand ______.

A. all the time


B. in any circumstances
C. in a growing market

D. in a shrinking market
单项选择题

Cheating. The income tax deadline (最后期限) approaches and some taxpayers’ thoughts turn to it. Test time approaches and some students’ thoughts turn to it.
"You want something you can’t get by behaving within the rules, and you want it badly enough you’ll do it regardless of any guilt or deep regret and you’re willing to run the risk of being caught. " That’s how Ladd Wheeler, psychology (心理学) professor at the University of Rochester in New York, defines cheating.
Many experts believe cheating is on the rise. "We’re suffering a moral breakdown. " Pinkard says, "we’re seeing more of the kind of person who regards the world as a series of things to be dealt with. Whether to cheat depends on whether it’s the person’s interest. " He does, however, see less cheating among the youngest students.
Richard Dienabier, psychology professor at the University of Nebraska in Lincoln, believes that society’s attitudes account for much of the increase in cheating.
"Twenty years ago, if a person cheated in college, society said: That is extremely serious, you will be dropped for a term if not kicked out permanently," he says, "nowadays, at the University of Nebraska, for example, it is the stated policy of the college of Arts and Sciences that if a student cheats on an exam, the student must receive an F on what he cheated on. That’s nothing. If you’re going to flunk anyway, why not cheat"
"Cheating is most likely in situations where the vital interests are high and the chances of getting caught are low. " says social psychologist, Lynn Kahle of the University of Oregon in Eugene.
What can be inferred from the passage

A. Cheating is widespread because society is too tolerant.
B. Cheating is the result of intense pressure.
C. Cheating is cheating, whether on a test or on any other occasions.
D. Cheating comes together with civilization.
单项选择题

A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk;we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices; they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
From the results of the surveys, the writer of this article ______.

A. concludes that the saving and spending patterns in Great Britain are better than those in America
B. concludes that the consumers always expect prices to remain stable
C. concludes that maintaining stable prices is a correct business policy
D. does not draw any conclusion
单项选择题

Too often young people get themselves employed quite by accident, not knowing what lies in the way of opportunity for promotion, happiness and security. As a result, they are employed doing jobs that afford them little or no satisfaction. Our school leavers face so much competition that they seldom care what they do as long as they can earn a living. Some stay long at a job and learn to like it; others quit from one to another looking for something to suit them. The young graduates who leave the university look for jobs that offer a salary up to their expectation.
Very few go out into the world knowing exactly what they want and realizing their own abilities. The reason behind all this confusion is that there never has been a proper vocational guidance in our educational institution. Nearly all grope (摸索) in the dark and their chief concern when they look for a job is to ask what salary is like. They never bother to think whether they are suited for the job or, even more important, whether the job suits them. Having a job is more than merely providing yourself and your dependants with daily bread and some money for leisure and entertainment. It sets a pattern of life and, in many ways, determines social status in life, selection of friends, leisure and interest. In choosing a career you should’ first consider the type of work which will suit your interest. Nothing is more pathetic than taking on a job in which you have no interest, for it will not only discourage your desire to succeed in life but also ruin your talents and ultimately make you an emotional wreck (受到严重伤害的人) and a bitter person.
The best title for this passage would be ______.

A. What can a Good Job Offer
B. Earning a Living
C. Correct Attitude on Job-hunting
D. How to Choose a Job
单项选择题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
From the last sentence of this passage we conclude that ______.

A. businesses usually do not pay much for advertisement
B. businessmen know well that advertisement could bring them more profits
C. advertisement could hardly convince people of the value of the goods
D. advertisement usually cost businesses large amounts of money
单项选择题

Watch out! Here comes London Mayor Boris Johnson riding a bicycle from his new bike hire plan. "What we’ve put in is a new form of public transport. These bikes are going to belong to everybody. "
More than 12000 people have signed up for the plan. They each receive a key at a cost of three pounds, with costs at one pound for a 24-hour membership, five pounds for seven days, and 45 pounds for an annual membership.
John Payne, a London teacher who cycles a lot, is among the first to use the system. "It’s very comfortable. For people who don’t cycle much I think it’ll be very useful. But for people who cycle regularly, they are possibly a bit slow. But they’re perfect for London streets, very strong. I think they’ll be very widely used. "
And Johnson says it’s of good value. "I think it’s extremely good value. The first half hour is free. If you cycle smart and you cycle around London--most journeys in London take less than half an hour, you can cycle the whole day free. " Some 5 000 bikes are currently available at over 300 docking stations (租车点) in central London. Johnson says the city will gradually expand the system, "Clearly one of our ambitions is to make sure that in 2012 when the world comes to London, they be able to use London hire bikes to go to the Olympic stadiums. \
The bike hire system will _______.

A. be expanded to serve the 2012 Olympic Games
B. be provided free for the 2012 Olympic athletes
C. benefit from the 2012 Olympic Games
D. be free of charge for the 2012 Olympic visitors
单项选择题

Movies are the most popular form of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reason why people go to the movies is to escape. Sitting in a dark theater, watching the images on the screen, they enter another world that is real to them. They become involved in the lives of the characters in the movie, and for two hours, they forget all about their own problems. They are in a dream world where things often appear to be more romantic (浪漫的) and beautiful than in real life.
The biggest "dream factories" are in Hollywood, the capital of the film industry. Each year, Hollywood studios make hundreds of movies that are shown all over the world. American movies are popular because they tell stories and they are well-made. They provide the public with heroes who do things the average person would like to do but often can’t. People have to cope with many problems and much trouble in real life, so they feel encouraged when they see the "good guys" win in the movies.
People enjoy seeing the movies because they ______.

A. are tired of their everyday lives
B. feel inspired by the heroic deeds of the good guys
C. want to see who win in the end
D. have to cope with many problems in their lives
单项选择题

Cheating. The income tax deadline (最后期限) approaches and some taxpayers’ thoughts turn to it. Test time approaches and some students’ thoughts turn to it.
"You want something you can’t get by behaving within the rules, and you want it badly enough you’ll do it regardless of any guilt or deep regret and you’re willing to run the risk of being caught. " That’s how Ladd Wheeler, psychology (心理学) professor at the University of Rochester in New York, defines cheating.
Many experts believe cheating is on the rise. "We’re suffering a moral breakdown. " Pinkard says, "we’re seeing more of the kind of person who regards the world as a series of things to be dealt with. Whether to cheat depends on whether it’s the person’s interest. " He does, however, see less cheating among the youngest students.
Richard Dienabier, psychology professor at the University of Nebraska in Lincoln, believes that society’s attitudes account for much of the increase in cheating.
"Twenty years ago, if a person cheated in college, society said: That is extremely serious, you will be dropped for a term if not kicked out permanently," he says, "nowadays, at the University of Nebraska, for example, it is the stated policy of the college of Arts and Sciences that if a student cheats on an exam, the student must receive an F on what he cheated on. That’s nothing. If you’re going to flunk anyway, why not cheat"
"Cheating is most likely in situations where the vital interests are high and the chances of getting caught are low. " says social psychologist, Lynn Kahle of the University of Oregon in Eugene.
The word "flunk" in paragraph 5 could best be replaced by which of the following

A. Fear.
B. Fail.
C. be pleased.
D. Succeed.
单项选择题

A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable incomes, or decreasing incomes--he would probably answer, those with decreasing incomes. Actually in the years 1947--1950, the answer was: people with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions (假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true.
The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices. "In a few months," she said, "we’ll have pay more for meat and milk;we’ll have less to spend on other things. " Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyer’s resistance may be produced. This is shown by the following typical comment. "I just don’t pay these prices; they are too high. " The investigations mentioned above were carried out in America. The condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
Which of the following statements is always true according to the surveys mentioned in the passage

A. Consumers will put off buying things if they expect prices to decrease.
B. Consumers will spend their money quickly if they expect prices to increase.
C. The price condition has an influence on consumer behavior.
D. Traditional assumptions about earning and spending are reliable.
单项选择题

Too often young people get themselves employed quite by accident, not knowing what lies in the way of opportunity for promotion, happiness and security. As a result, they are employed doing jobs that afford them little or no satisfaction. Our school leavers face so much competition that they seldom care what they do as long as they can earn a living. Some stay long at a job and learn to like it; others quit from one to another looking for something to suit them. The young graduates who leave the university look for jobs that offer a salary up to their expectation.
Very few go out into the world knowing exactly what they want and realizing their own abilities. The reason behind all this confusion is that there never has been a proper vocational guidance in our educational institution. Nearly all grope (摸索) in the dark and their chief concern when they look for a job is to ask what salary is like. They never bother to think whether they are suited for the job or, even more important, whether the job suits them. Having a job is more than merely providing yourself and your dependants with daily bread and some money for leisure and entertainment. It sets a pattern of life and, in many ways, determines social status in life, selection of friends, leisure and interest. In choosing a career you should’ first consider the type of work which will suit your interest. Nothing is more pathetic than taking on a job in which you have no interest, for it will not only discourage your desire to succeed in life but also ruin your talents and ultimately make you an emotional wreck (受到严重伤害的人) and a bitter person.
The word "pathetic" in paragraph 2 most probably means ______.

A. splendid
B. miserable
C. disgusted
D. touching
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