The health-care economy is filled with...

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision, Such condition, however, does not prevail in most of the health-care industry.
In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician-and even then there may be no real choice-it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious.
This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor&39;s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration.

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1.You&39;ve decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you&39;ve never tried this before so you question whether this method will bring you customers.
Let me say this first, "All Forms of Advertising Work! " However, you have to clearly understand how the advertising medium works and realize that each form. has its Limitations along with costs associated with it.
Advertising in any medium has always been about repetition and getting your name remembered. It&39;s called "Branding". Study businesses that use television commercials, They are constantly repeating their business message 1000&39;s of times a day. They are the best free examples to watch and learn from.
So for your business, you can conclude that the more your prospects see your name or message repeated. the easier it is for them to get to know you and what you offer. Then it becomes an easier task to get them to buy from you. So how does post card advertising work? You create an ad on a post card. This can be done in your favorite graphics or word program. Then use the mail merge feature in the program to insert mailing addresses automatically. In case you haven&39;t set up your address book you would need co do this before you do a mail merger.
Print out the cards, stamp them and then mail them out. If done correctly and repeated over and over again your customer base will grow. This is the simple mechanics of post card advertising. How much should you send out? I would start small and build from that. This gives you the ability to spend a little at a time while measuring how much each mail out converts. This keeps your advertising costs down and manageable.
Start with ,500 post cards a month. Only target prospects you know that would use your product and/or services. Then I would repeat the mail out to the same group over the next 1-2 years. Even if they do not buy the first or second time after they&39;ve received your card, t.hey are beginning to get to know you and your product and/or services. As time goes by your chances of converting them to a buyer increases.There is also a good chance that those you target may pass your offer onto someone else.
测试题
Branding is a way of advertising that get the customers remember the brand of a product by means of_________.

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2.and perhaps the _3_ would have to be increased. But the program was a failure.
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A.
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3.the program was _4_.
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A.
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4.Although MedCareIive.com does not _9_ with any insurance companies,
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A.com

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5.the 21st century _3_ of a house call.
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A.
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6.One presumed strong advantage of e-visits like these is _6_.
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A.
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7.Others _8_ different rates for different services.
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A.
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8.despite _2_ from police unions to the pilot program.
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A.
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9.A study published in the New England journal of Medicine estimated that there are an average of 30 in-flight medical emergencies on U.S. flights every day. Most of them are not grave; fainting, dizziness and hyperventilation （换气过度) are the most frequent complaints, But 13% of them-roughly four a day-are serious enough to require a pilot to change course. The most common of the serious emergencies include heart trouble (46%), strokes and other neurological problems (18%), and difficult breathing (6%).
Let&39;s face it: plane riders are stressful. For starters, cabin pressures at high altitudes are set at roughly what they would be if you lived at 5,000 to 8,000 feet above sea level. Most people can tolerate these pressures pretty easily, but passengers with heart disease may experience chest pains as a result of the reduced amount of oxygen flowing through their blood. Low pressure can also cause the air in body cavities to expand-as much as 30%+ Again, most people won&39;t notice anything beyond mild stomach cramping. But if you&39;ve recently had an operation, your wound could open. And if&39; a medical device has been implanted in your body-a splint, a tracheotomy（气管切开术）tube or a catheter (导管)-it could expand and cause injury.
Another common in-flight problem is deep venous thrombosis(深静脉血栓)-the so-called economy-class syndrome, When you sit too long in a cramped position. the blood in our legs tends to clot. Most people just get sore calves. But blood clots, left untreated, could travel to the lungs, causing breathing difficulties and even death. Such clots are readily prevented by keeping blood flowing; walk and stretch your legs when possible,
Whatever you do, don&39;t panic. Things are looking up on the in-flight-emergency front. Doctors who come to passengers&39; aid used to worry about getting sued; their fears have lifted somewhat since the 1998 Aviation Medical Assistance Act gave them"good Samaritan" protection. And thanks to more recent legislation, flights with at least one attendant are starting to install emergency medical kits with automated defibrillators (电击去颤器) to treat heart attacks.
Are you still wondering if you are healthy enough to fly? If you can walk 150 it. or climb a flight of stairs without getting winded, you&39;ll probably do just fine, Having a doctor close by doesn&39;t hurt, either.
测试题
Heart disease takes up about__________of the in-flight medical emergencies on US flights.

A.13%
B.46%
C.18%
D.6%

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10.while a kid hit at 30 miles per hour has an 80% chance of _7_.
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A.
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