Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.
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Accounting is More Than Numbers
Accounting could date back to about 7,000 years ago. People of that time relied on old accounting methods to
record the growth of crops and herds. Accounting has greatly developed with the growth of joints tock companies .
When you think of accounting, you may find pages of tables and numbers. That image doesn’t usually give you too much excitement. When you have your ownbusiness, though, those numbers come to
mean the world to you because they give you the record of how much money you’ve earned or lost.
Actually, accounting is not simply about strange dollar amounts or boring numbers; they’re your sales figures, your costs, and your profits. In other words, accounting is alanguage of business.
Once you know how to work with those numbers, how to read those numbers and how to read the story they
tell, you will be able to manage your business toward greater success.
A. how much money you’ve earned or lost
B. pages full of tables and numbers
C. strange dollar amounts or boring numbers
A. to register
B. registering
C. register
A. don't you
B. aren't you
C. are you
A:I can show you around, if you like.
B:()
A. Let's go.
B. Sure. Thank you.
C. I can't wait.
A:How long does the remittance take from New York?
B:()
A. I'm not sure. It depends on the mode your partner chose
B. I'm not sure about that. It is a big city
C. I don't know for sure. It is quite busy now in our bank
最新试题
When was eBay auction site founded by Pierre Omidyar?()
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their ().
The word “bid” is an offer to pay a particular price for something.
The term e-business is connected with retailing and describes company to consumer communication using the Internet.
在心理因素中,认知的作用是显而易见的,它可以帮助我们正确的认识我们自己、正确认识他人、正确认识社会,从而正确处理自我与他人、与社会的关系。
以下不属于无限联结的工具是()。
Which of the following is NOT true about company profiles?()
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a ().
The G2C business model allows citizens to interact with government agencies online.
Which of the following statement does NOT belong to the risk of shopping online for the buyers?()