Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.
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Accounting is More Than Numbers
Accounting could date back to about 7,000 years ago. People of that time relied on old accounting methods to
record the growth of crops and herds. Accounting has greatly developed with the growth of joints tock companies .
When you think of accounting, you may find pages of tables and numbers. That image doesn’t usually give you too much excitement. When you have your ownbusiness, though, those numbers come to
mean the world to you because they give you the record of how much money you’ve earned or lost.
Actually, accounting is not simply about strange dollar amounts or boring numbers; they’re your sales figures, your costs, and your profits. In other words, accounting is alanguage of business.
Once you know how to work with those numbers, how to read those numbers and how to read the story they
tell, you will be able to manage your business toward greater success.
A. how much money you’ve earned or lost
B. pages full of tables and numbers
C. strange dollar amounts or boring numbers
A. to register
B. registering
C. register
A. don't you
B. aren't you
C. are you
A:I can show you around, if you like.
B:()
A. Let's go.
B. Sure. Thank you.
C. I can't wait.
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个人成长是指个体对自身成长的定义和评估。
() is the oldest and fastest-growing form of e-commerce, which allows e-business to collaborate, partner, and share research and complex data with other businesses.
How should we understand “accuracy”, one of the characteristics of company profiles?()
In 2014, Alibaba Group held its IPO in ().
When was eBay auction site founded by Pierre Omidyar?()
Compared with physical stores, online shops save their advertising costs.
认识自我才能够不过分地被他人的评价影响自己的决定。
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their ().
Items that can be auctioned on eBay range from toys, books and vacuum cleaners to cars, houses and ().
认识自我能够帮助我们挖掘自身的资源和优势,正确认识和接纳个人的局限,形成客观的自我评价和积极的自我态度。