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Nelson Mandela was still in jail when the first street was named【67】him.By the time he retired as President of South Africa，hundreds of streets，squares and schools【68】his name，as did many more pop songs，books and movies.【69】，Mandela is an inspiring figure of the world.But what about【70】books that bear Mandela’s name【71】charities that use his name to【72】their profile？As his legend has grown ever larger，Mandela has been faced with all of these situations.Increasingly，however，Mandela’s handlers are fighting back.
Mandela，who will be 91this year，【73】appears in public and increasingly relies on the managers of his foundation to manage his affairs.Now they’re facing with a tricky issue：【74】what point does a very famous man become a private brand？And is it possible to copyright history？So far，the foundation has tackled these difficult questions by trying to stop those who would【75】Mandela’s name for【76】or political gain either in ways they don’t like【77】in ways they are able to prevent.
In August，the foundation【78】out a code of conduct【79】the commercialization of Mandela’s name or【80】by his four official charities and asked the other 44charities【81】which Mandela is a patron to sign【82】as well.Other charitable causes must get the foundation’s【83】before using Mandela’s name.In the business of protecting【84】，however，the choice of whether to block or【85】a project is often subjective or a matter of taste，and therefore brings【86】criticism.