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Everyone knows how to get to Carnegie Hall: practice, practice, practice. But what about how to get into the nations most honorable university? For【C1】______high-school students today, the【C2】______for getting into that school can seem just as simple. The conventional wisdom is that keeping your head down【C3】______the single-minded pursuit of qualifications is the path to【C4】______It makes every election for every tiny organization a heated battle and makes classes almost a second choice. Every hour not spent in class is spent building a【C5】______resume: student council, National Honor Society, captaining the football teams, and joining a dozen other student organizations. Of course, that isnt to say that a 4.0 of Advanced placement classes isnt still【C6】______. Do all of that【C7】______youll get into Harvard, right? Well... 'We could fill our class twice over with those students,' Harvard President Drew Gilpin Faust said. That means admissions officers rely on things like interesting essays or particularly unusual recommendations to decide who【C8】______the 5.9 percent of candidates who get in. Fausts top tip for【C9】______a Harvard man or woman: 'Make your children interesting! ' For parents and students【C10】______, thats both good news and bad news. The bad news is that of course its much easier to say that than to actually make it happen, 【C11】______Faust recommended encouraging children to【C12】______their passions as a way to develop an interesting personality. Its much easier to complete a checklist, however【C13】______, than to actually be interesting. 【C14】______the good news is that when colleges use this set of【C15】______, kids can focus on shaping their teenage years in a way that isnt just about trying to【C16】______resume line after resume line, and【C17】______focus on a more whole sense of self That seems like a far more【C18】______way to move through high school than spreading oneself too thin trying to get a lot of positions one cant really ever【C19】______That encourages an inferior approach to learning and society that is just the【C20】______of what the liberal arts have traditionally tried to encourage.
【C1】
A.adventurous
B.pessimistic
C.ambitious
D.imaginative

A.0
B...
C.9
D.
【C1】
A.adventurous
B.pessimistic
C.ambitious
D.imaginative
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Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the worlds 'most【C3】______' brands based on consumers【C4】______and the performance of the companies that own them. The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the worlds most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasnt unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative. Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apples big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion. Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazils Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C1】
A.material
B.produce
C.product
D.service

A.6
B.【C11】______.
C.6
D.【C16】______sales
E.
【C1】
A.material
B.produce
C.product
D.service
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