- 搜标题
- 搜题干
- 搜选项
单项选择题
When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?
A．purchasing information from outside research firms and vendors
B．motivating distributors, retailers, and other intermediaries to pass along important intelligence
C．using external network
D．hiring external experts to collect intelligence
B．motivating distributors, retailers, and other intermediaries to pass along important intelligence
C．using external network
D．hiring external experts to collect intelligence
