4、The purpose of an enterprise can be defined as a statement about the business purpose of the enterprise that distinguishes the enterprise from other similar enterprises, and can also be understood as a statement of the reason for the existence of the enterprise. It indicates one or more businesses that an enterprise intends to compete with and the customers it wants to serve. That is the scope and limits of the company's activities, about "Who are we? what do we do? And why are we here?".