填空题
·Read the text below about job advertisement.
·in most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
·If a line is correct, write CORRECT on your Answer Sheet.
·If there is an extra word in the line, write the extra word on your Answer Sheet.
Investment Analysts wanted
A Fund Management and subsidiary of a prestigious investment Bank
seeks bright young Investment Analysts to augment its rapidly expanding research
41 department. Our client is a top US institution with significant funds under
42 management from world-wide. Increasingly it is seeking to manage the European
43 component of its portfolio from London. This has been let to an impressive rise in
44 its profile in European markets. The Bank is looking for talented and ambitious
45 Investment Analysts to form a new specialist research team. investment Analysts
46 who perform rigorous and detailed investigation into companies end securities
47 before making recommendations to those Fund Managers, Ideally, you will have
48 excellent academic credentials and a solid professional with grounding in
49 analytical techniques. Particularly useful would be training in an accountancy.
50 an MBA or a legal qualification. Excellent communication in skills are required. For an initial,
51 confidential conversation contact
52 the Bank’s Personnel Manager directly.
·Read the text below about job advertisement.
·in most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
·If a line is correct, write CORRECT on your Answer Sheet.
·If there is an extra word in the line, write the extra word on your Answer Sheet.
Investment Analysts wanted
A Fund Management and subsidiary of a prestigious investment Bank
seeks bright young Investment Analysts to augment its rapidly expanding research
41 department. Our client is a top US institution with significant funds under
42 management from world-wide. Increasingly it is seeking to manage the European
43 component of its portfolio from London. This has been let to an impressive rise in
44 its profile in European markets. The Bank is looking for talented and ambitious
45 Investment Analysts to form a new specialist research team. investment Analysts
46 who perform rigorous and detailed investigation into companies end securities
47 before making recommendations to those Fund Managers, Ideally, you will have
48 excellent academic credentials and a solid professional with grounding in
49 analytical techniques. Particularly useful would be training in an accountancy.
50 an MBA or a legal qualification. Excellent communication in skills are required. For an initial,
51 confidential conversation contact
52 the Bank’s Personnel Manager directly.
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1.单项选择题
·Read the article below about banking.
·Choose the best word from the opposite page to fill each gap.
·For each question 21-30 mark one letter (A, B, C or D) on your Answer Sheet.
·Read the article below about banking.
·Choose the best word from the opposite page to fill each gap.
·For each question 21-30 mark one letter (A, B, C or D) on your Answer Sheet.
A CHALLENGE TO TRADITIONAL BANKING Traditional methods of banking are under threat from a new type of account which is actually meant to be almost perpetually in debit. This account, to be (21) in a few months’ time, is in- tended to (22) a range of personal banking services, such as current sc. counts, mortgages, per- sop, al loans and credit cards. Customers, who must (23) that they are at least five years from retirement, will be required to (24) a mortgage of at least £ 50,000 on their homes and have their salaries paid directly into the account. They will then have an agreed credit (25) of up to three times their annual salary, to use as they wish-as well as the usual (26) such as debit, credit and cash cards and a cheque book. Accounts in debit will be charged interest at a rate of 8.2 per cent. This (27) favourably with the standard mortgage rate of 8.45 per cent, personal loan rates of around 13 per cent and credit card (28) of about 22 per cent. When the debt is cleared- as it must be by the time the customer retires-and the account goes into credit, it will attract interest at about 5 Her cent. Some experts say that it will revolutionise personal banking in the UK. But the (29) has been dismissed as a gimmick by rival banks and criticized by consumer groups, which are voicing fears that many customers on average incomes could be (30) into serious debt. |
A.connects
B.compares
C.differs
D.relates
参考答案:lunch
参考答案:than
参考答案:WILL
10.单项选择题
·Read the following article about advertising.
·For each question 15- 20,mark one letter (A, B, C or D)on your Answer Sheet for the answer you
Based on the text, which of the following statements is true
·Read the following article about advertising.
·For each question 15- 20,mark one letter (A, B, C or D)on your Answer Sheet for the answer you
Advertising The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication too. When we examine an- successful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be oriented to specific objectives. Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals. Effective advertising is an extension of the basic marketing plans and is derived from it. However, advertising goals are not the same as marketing goals. The marketing staff sets the marketing goals or objectives. The marketing department decides how to allocate resources to various tasks, including advertising. It also determines how these resources will be distributed to specific target markets and what sales objective can be expected over time and geography. Examples of marketing objectives are 1. Attaining a market share increase from 2 percent of industry sales to 4 percent within 18 months. 2. Increasing distribution by number of retail outlets and/or geographical regions: If a product is currently available to 50% of the population or can be found in 50% of retail outlets, a marketing goal might be set to increase this figure to 60 percent by the end of the year. 3. Increasing total sales. Coals troy ha set in either number or units sold or traits sold ca: dollar volume of sales. Advertising goals are communication objectives designed to reach the target audience with the appropriate message. Ad goals are based on marketing objectives, but they are not the same as marketing goals. Advertising objectives might include 1. Increasing brand awareness from 20 percent to 30 percent among 18-to-34-year-old women within one year. 2. Increasing recall of brand advertising by 10 percent in the next three months. 3. Increasing favorable product attitudes by 10 percent in the next year. Note that advertising goals are based on improving communication and consumer attitudes toward a product. It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales. Obviously, even sophisticated corporations often confuse marketing and advertising goals. Advertising is the communication arm of the marketing process. It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audience. Advertising has many roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate leas con- starting ("demarketing"). It may be used to help elect a candidate, raise money for charity, or support a cause. Must advertising, however, is for the marketing of goods and services. Advertising is also part of the everyday culture of virtually every American. It is estimated that the average person sees or hears as many as 1,200 ads and commercials each day. Advertising is part of the social, cultural, and business environment, it mirrors this environment and also brings about subtle changes in the behavior of the public that uses it. It is no wonder that advertising is one of the most scrutinized of all business enterprises. Today, advertising is functioning in a changing economic and social climate. Advertisers are viewed in many ways by the publics they serve, Manufacturers are asking for more tangible evidence of advertising’s role in the selling process, and the media are constantly seeking higher advertising rates to cover spiraling expenses. At the same time, the audiences that advertisers seek are becoming even more fragmented. Consumers, despite their seeming fascination with advertising’s creative process, tend to ha- come more cynical and disbelieving about its claims. |
A.Advertisements form part of a nation’s culture.
B.Advertising is legalized lying.
C.Promise, large promise, is the soul of an advertisement.
D.Advertising has put an end to the power of the most powerful adjective.
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