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A．It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.
B．It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
C．It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
D．It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.