多项选择题
Ways to pursue Differentiation successfully: ________.下列属于成功采取差异化战略的途径包括：________。
A、creating products which are superior to competitors by virtue of design, technology, performance etc.通过设计、技术和性能等，创造出优于竞争对手的产品
B、controlling total costs控制总成本
C、building superior distribution channels建立优良的营销渠道
D、offering superior after sales service提供高品质的售后服务
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