Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.
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Accounting is More Than Numbers
Accounting could date back to about 7,000 years ago. People of that time relied on old accounting methods to
record the growth of crops and herds. Accounting has greatly developed with the growth of joints tock companies .
When you think of accounting, you may find pages of tables and numbers. That image doesn’t usually give you too much excitement. When you have your ownbusiness, though, those numbers come to
mean the world to you because they give you the record of how much money you’ve earned or lost.
Actually, accounting is not simply about strange dollar amounts or boring numbers; they’re your sales figures, your costs, and your profits. In other words, accounting is alanguage of business.
Once you know how to work with those numbers, how to read those numbers and how to read the story they
tell, you will be able to manage your business toward greater success.
A. how much money you’ve earned or lost
B. pages full of tables and numbers
C. strange dollar amounts or boring numbers
A. to register
B. registering
C. register
A. don't you
B. aren't you
C. are you
最新试题
Which of the following statement about PayPal is NOT true?()
C-37.Which is the best one to fill in the blank?()
C-33.Which is the best one to fill in the blank?()
下列英文句子有4个选项,请从A、B、C、D四个选项中,选出翻译的最佳选项:()Only in this way can Chinese enterprises improve their competitiveness and avoidbeing defeated by their foreign rivals after China’s entry into WTO.
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their ().
认识自我才能够不过分地被他人的评价影响自己的决定。
当我们觉察并接纳自己的情绪后,要情绪一点时间,允许自己去体验或感受这份情绪,然后学着创造条件进行合理的情绪宣泄。
The word “bid” is an offer to pay a particular price for something.
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a ().
When was eBay auction site founded by Pierre Omidyar?()